For nearly a decade, Greentree Marketing has prided itself on providing its nationwide customers with a variety of marketing services that allow these high-performing firms to achieve brand consistency, efficiency, and quality. One of its most popular tools is from Propago, a cloud-based marketing asset management solution firm headquartered in Austin, TX, which brings together the physical and digital marketing worlds into a single cloud-based platform allowing its clients to better manage production, branding and distribution of their marketing assets.
“We tried other firms similar to Propago but none of them could compare to Propago’s superior features, great technology, and awesome support,” says Lee Jolley, president of Greentree Marketing. “We’ve found that Propago continues to evolve with new enhancements for us such as the personalization engine, flexible approval workflows, robust budgetary controls, extensive standard and custom reporting, digital asset management, and a powerful retail signage management solution. Plus, Propago offers a cost-efficient entry level as compared to others that were fee-heavy.”
Through its partnership with Propago, Greentree provides an easy-to-use marketing platform that helps corporations manage and deploy local marketing materials and programs through a user-friendly online marketing portal. With this single platform, Greentree is able to maintain brand compliance, improve speed to market, and streamline ordering, production, fulfillment and distribution of all marketing assets.
“We have firms come to us that might have 100 different locations and each location is ordering its own marketing materials,” says Jolley. “There’s no control over the budget, how much they pay for each order, and they’re losing their brand consistency. Under our management using Propago, we’re able to save them money on printing and shipping, the accounting department gets a neat report at the end of each month instead of smaller invoices from each location, and we’re able to ensure that their logo and brand is consistent throughout all of their locations.”
By providing modules in its easy-to-use online interface, Greentree empowers its customers to access any materials where their brand appears: printable assets, digital files, promotional products, and apparel to more complex personalized brochures and kits. Sales teams, affiliates, franchisees, channel partners or any authorized users can easily order what they need, when they need it, through intuitive cloud-based marketing portals from anywhere in the world. Administrators keep control over branding, spending limits, user rights, and reporting with a suite of reports and dashboards that can be accessed within the platform, on-demand 24/7.
“Our customers tell us how much they like using Propago on our site,” says Jolley. “They report that it is easy to use, intuitive, and operator-friendly. It allows them to see all of their local affiliate activity and allows the local affiliates to measure the success of their own campaigns. Our former platforms were too difficult for customers to use and were frustrating.”
Jolley notes that his firm is backed up with a responsive support network. His clients—from notable health care firms to the hospitality business---appreciate being able to customize the site for local markets. The workflow is easy and the site offers seamless accessibility to the end user.
“We’re very excited to have such a successful partnership with Greentree Marketing,” says Rick Aberle, president of Propago. “Propago gives Greentree a powerful tool to improve efficiency and make them a complete one-stop communications provider to their customers. It lets their customers focus on marketing rather than the supply chain. We look forward to continuing to innovate and serve our valued customers for many years to come.”
Greentree Marketing Services headquartered in Deerfield Beach, FL provides marketing, printing, and website creation. The firm offers a full range of services in the mobile marketing and text messaging arena, social media, video production, SEO, pay-per-click, email marketing, local search, brand development, and reputation management. The firm also offers printing from business cards to full color brochures utilizing its traditional offset presses as well as state-of-the-art digital equipment.
Headquartered in Austin, TX, Propago was started within a large commercial printing conglomerate as an internal application to serve clients and support backend operations for those clients. Established as a simple and straightforward solution to simplify and streamline a company’s production and fulfillment processes, Propago gradually matured over the years to become a comprehensive marketing management and fulfillment platform. In 2015, the team responsible for building and maintaining the Propago platform was given the opportunity to spin the technology away from the parent company and form a completely stand-alone organization.